Welcome Chocolate Bar To Asbury Park

ASBURY PARK (OCTOBER 2015) - Alison Nelson’s Chocolate Bar (www.chocolatebarnyc.com), New York's award-winning candy store for grown ups, will open its largest U.S store to date in 2016 in the emerging culture capital of Asbury Park, New Jersey. Chocolate Bar has selected the site located in the former Chicos House of Jazz located at 631 Lake Avenue as it resides in the heart of Asbury's arts district and is nestled on Lake Avenue offering extraordinary views of the waterfront. The location adjacent toLakehouse Music Academy, House of Independents, and Asbury Festhalle & Beirgarten will mark its second store in New Jersey following its 2013 opening of Chocolate Bar Manasquan located at 140 Main Street on the corner of Parker Avenue. “I am drawn to Asbury, which I believe will be the next great American town. The dynamic mix of diversity, concrete culture, surf, music, architecture, and food speaks to me. It’s what we aim to create at Chocolate Bar every day. Chocolate Bar isn’t traditional. You will never find a heart shaped box here. It’s the kind of spot where you can hang out all day and draw in your notebook or bring a crew for chocolate fondue while listening to a rocking soundtrack. We’ll have a rotating cast of characters performing, reading, cooking, and creating at our clubhouse of cacao. As a shop we are community driven by nature but I am personally invested here – my children rock out at Lakehouse, dance at Shoreline, and my husband is handling the opening of House of Independents. Asbury is where it's at." - Alison Nelson, Founding Owner of Chocolate Bar, stated.  ASBURY PARK One of Chocolate Bar's most ambitious retail developments to date, entry into Asbury Park marks the latest step in its ongoing international expansion. Since the opening of its first store in New York City in 2002, Alison Nelson’s Chocolate bar has built a network of more than 15 restaurants across 4 markets. The  Asbury location will include a large-scale cafe with a sales floor of nearly 2,180 square feet. Designed as a Flagship showcase for the Chocolate Bar brand, the venue will be crafted with a vintage modern feel including a theatrical view of chocolate creation within the bar area. Guests will be offered a full service menu including its iconic graffiti wrapped chocolate bars, award-winning baked goods, killer truffles, kickin' espresso, signature cakes, banging bon bon’s, an old school soda fountain, and a tremendous range of hot and cold beverages offered early in the morning until late into the night.  CHOCOLATE BAR Alison Nelson’s Chocolate Bar is New York’s candy store for grown-ups. Since its inception in 2002, Chocolate Bar has started a mini-revolution among chocolate lovers. It has made waves with gourmands and loyalists alike such as Sarah Jessica Parker, Gwyneth Paltrow, Julia Roberts, Scarlett Johanson, Jake Gyllenhal, Leonardo DiCaprio and Uma Thurman and in the process received numerous awards including Timeout New York's "Best Chocolate Store" and Wallpaper Magazine's "Favorite Stores Around the World" to name a few. With locations in New York City, Manasquan, NJ, Austrailia, eight UAE stores including Chocolate Bar Dubai in Dubai Mall and Chocolate Bar Mercato, Chocolate Bar Qatar located on the island of The Pearl, and Chocolate Bar S.A. Since 2007, 22 additional stores have been licensed. Visit www.chocolatebarnyc.com ALISON NELSON A native New Yorker, Chocolate Bar founding owner, Alison Nelson, sipped her first cup of coffee with her father at the age of 8 and put herself through college on the tips of customers while waiting on tables at top-notch New York coffee shops. She launched Chocolate Bar six years ago with an initial investment of USD 75,000 and since that time she has risen to the heights of the business world. in 2004 she was named one of Gourmet News Magazine’s influential “20 under 40”, in 2006, she was named one of Crain’s Business “40 Under 40” and in 2007 received the Inc Magazine’s award for one of the “Fastest Growing Private Company’s in America”. Her book Chocolate Bar: Recipes and Entertaining Ideas for Living the Sweet Life won the 2005 Gourmand World Cookbook award. Interested media who wish to interview Chocolate Bar founding owner Alison Nelson please contact WORKHOUSE, CEO Adam Nelson via nelson@workhousepr.com or +1 212. 645. 8006.